Knows what to look for
It's not just a prompt and a few connected tools. It's marketing know-how and our best practices.
Marketing and business.Accelerated by AI.Built on insight.
We help companies find what's holding back their growth — and turn it into strategy, campaigns, websites, content and AI workflows.
- Marketing and business, solved together
- Our own AI insight engine, pAIIQ®
- Projects led and delivered by senior pros
pAIIQ™ – Papermint AI Insight Enginepronounced “pike”
Understand first.Then create.
The best use of AI in marketing? Gathering data and insight. That's why we built pAIIQ® on our own experience and methods — a system that first understands the market and the customer, and only then generates content.
pAIIQ™ connects public data, AI and marketing know-how. It tracks what's happening in the market, what customers struggle with, how competitors communicate, and where a company is losing opportunities.
Connects the sources
Market. Competitors. Trends. Reviews. Demand. CRM. Web. Campaigns. Product. Price.
Dynamically proposes concrete steps
What to change. What to create. What to test. What to ignore.
Inputs
- market
- competitors
- customers
- web
- CRM
- campaigns
- product
- price
- reviews
- trends
- AI search
Outputs
- positioning
- messaging
- segmentation
- campaigns
- landing pages
- UX changes
- outreach
- product changes
- pricing tests
- sales arguments
- AI workflow
What pAIIQ™ tracks under the hood
- Market dynamics
- Competitor radar
- Customer decision lab
- AI visibility
- Product & pricing
- Experiment engine
- Measurement
We already use pAIIQ in client projects. A public beta is on the way.
Join the waiting listWhich challenges do we love most?
AI + Senior Marketer Business Assessment
We quickly uncover where you're losing growth — and what to do about it.
Outcome
Clear priorities. Concrete steps. You'll learn how to respond to demand, what to tell customers, how to stand out from competitors, and which processes to change.
External marketing department
We'll run your marketing or extend your existing team — with a focus on business, AI, technology and efficiency.
Outcome
Marketing run by pros. A complete marketing department for the price of one in-house marketer. Visible business impact.
Campaigns, websites and content
Tailor-made production — campaigns, outputs and assets built on market reality and your brand's needs, using generative AI and production pros alike.
Outcome
From smaller productions to large TV campaigns, websites and microsites, copy, content and media buying. Full coverage of your campaign needs. We design positioning, concept, mechanics, locations and casting.
AI workflow & automation
We find what's slowing your company down, then design and implement AI your team will love.
Outcome
You and your team stop wasting time on manual work. Whatever can be automated, we automate. You'll use the best AI tools — or we'll build a custom solution.
What are our favorite disciplines?
01
Strategy & insight
- positioning
- messaging
- market/category audit
- competitor audit
- customer decision mapping
- AI visibility & GEO
- pricing experiments
- product opportunities
02
Campaigns & growth
- campaign strategy
- brand & performance
- influencers & UGC
- creative concepts
- landing pages
- microsites
- emailing
- lead magnets
- social media
- sales materials
03
Web & UX
- website structure & build
- UX audit
- copy
- forms
- onboarding flow
- customer journey audit
04
Content & creative
- copywriting
- graphics & design
- video production – digital & TV
- social content
- newsletters
- case studies
- briefs
- decks
05
Marketing Management
- monthly prioritization
- campaign leadership
- optimization
- coordinating external specialists
- vendor management
- reporting
- marketing vision
- regular evaluation
- evaluation models
06
AI & automation
- AI assistants
- workflow automation
- AI tool integration
- knowledge bases
- CRM workflows
- document workflows
- internal AI tools
- team connection
Who are our clients?
Selected work across strategy, websites, campaigns, UX and AI.
WoltDoordashAtreoMoneryPilulkaOakcentPrinc ParketDeelsProtimexMegaWoltDoordashAtreoMoneryPilulkaOakcentPrinc ParketDeelsProtimexMega
Marketing leadership for a B2B software company and repositioning for the AI era. We translate the technical offering into concrete business problems customers understand.
Marketing leadership for a unique financial SaaS. We looked for where people lose trust, why they don't grasp the value fast enough, and what to change in communication and signup.
What can you expect from us?
We're a small team of senior brand and marketing people, agency specialists, media specialists, technology specialists and a broad external network. We started Papermint to combine an evidence-based approach to marketing with the latest technology — and bring a genuinely reliable business partner for the 21st century to market, without junior inefficiency and confusing buzzword pitching.
Our process
- 01
We understand
Insight and understanding come first.
- 02
We decide
We prioritize what has the biggest business impact now and in the future.
- 03
We build
Strategy, campaigns, a website or an AI workflow.
- 04
We deliver
We execute, optimize and evaluate everything.
Who do we work with most?
- Growing mid-size companies
- SaaS
- B2B
- E-commerce
- Enterprises
From scattered inputs to smarter marketing decisions.
Get in touch
Let's start with a short, informal call or meeting. We'll look at what you're dealing with and whether our solution makes sense for you.